Mia Labs

Mia: AI agent for dealership calls and outreach

Mia is an AI platform for car dealerships that handles inbound and outbound customer conversations across reception, sales and service, by voice and text, 24/7/365. It answers and routes calls, checks inventory, books appointments into the dealership's systems and runs outbound campaigns that call and text customers on the dealer's lists.

Key Features

• AI receptionist: Answers every call to the main line, works out what the caller needs and routes them to the right department or person without a phone tree, transferring with full context when a human is needed.
• Sales calls and leads: Handles inbound sales calls, qualifies buyers, checks real-time inventory, books showroom appointments, logs each interaction in the CRM and alerts the sales team.
• Service scheduling: Books service appointments directly in the DMS with the correct op-code and time slot, including after hours, on weekends and on holidays.
• Outbound campaigns: Calls and texts customers from an uploaded list or a CRM audience, with templates for service reminders, recall alerts, declined service and follow-up on new and aging leads.
• SMS Rescue: Sends an automatic follow-up text when a call is dropped, a transfer goes unanswered or a booking is left incomplete, carrying over the context of the call.
• Compliance controls: Outbound calls and texts follow TCPA and state rules, with opt-in checks, opt-out handling, quiet hours and local time zones.
• Automatic language detection: Detects the caller's language and continues the conversation in it, covering English, Spanish and additional languages without a menu option.
• Dealership integrations: Connects to systems such as CDK, Tekion, VinSolutions, Reynolds & Reynolds, Dealertrack, vAuto and xTime to check inventory, book into the scheduler and notify staff.
• Dashboard: Tracks call volume, appointment conversion and missed-call recapture by department, measures outbound campaign response and conversion, and keeps full transcripts and sentiment analysis for every call.

Use Cases

• Dealership front desk: Cover the main phone line during peak hours and after close without a phone tree.
• Service departments: Keep service lanes booked with inbound scheduling plus recall and maintenance outreach.
• Sales and BDC teams: Capture and qualify sales calls, check stock while the caller is on the line and follow up on new and aging leads automatically.
• GM dealers: Mia is approved for GM IMR co-op reimbursement in the AI and Conversational Intel category.

Getting Started

• Website: mia.inc
• GM dealers: mia.inc/gm

Mia gives dealerships one AI agent for answering calls, booking appointments and running follow-up across sales, service and reception.