Matador

Matador: AI agents for dealership leads and calls

Matador is an AI platform for car dealerships that runs five agents for lead engagement, live conversations, follow-up, phone calls and website chat. Its Call AI product puts four voice agents on the dealership's phone lines: a receptionist, a voicemail agent, a sales agent working from live inventory and a service agent that books into the scheduler.

Key Features

• Receptionist AI: Answers the main line without a phone menu, works out why the person is calling and transfers them to the right person with context passed ahead.
• Voicemail AI: Catches calls the team cannot pick up, answers preliminary questions and creates a lead for callback, and leaves voicemails in the store's voice when outbound dials go unanswered.
• Sales AI: Answers sales calls using live inventory and FAQs, recommends vehicles that match the request and books a test drive or transfers to a salesperson.
• Service AI: Integrated with the service scheduler, it finds a slot, reserves a loaner, pre-builds the repair order and confirms the booking by text.
• Configurable call handling: Dealers set routing by intent, overflow thresholds by number of rings, after-hours ownership and escalation rules for complaints or VIP customers.
• Call records: Each call produces a transcript, summary and outcome written to the CRM, along with any lead or repair order it created, and call coaching reports show why customers call and where calls are lost.
• Text and chat agents: AI Engage, AI Reply, AI Follow-Up and Chat AI work leads over SMS, email, website chat and social messaging, with one shared conversation history.
• Matador AI Engine: The agents run on an engine Matador says is trained on about 1.2 billion messages from dealership conversations.
• Integrations: 62 integrations listed, including Xtime, CDK Drive, Dealertrack, Reynolds, Tekion, VinSolutions and lead sources such as CarGurus and Autotrader.

Use Cases

• Service departments: Book service calls end to end with loaners and repair orders prepared before the visit.
• Sales teams: Answer inventory questions by phone and turn them into booked test drives.
• Missed and after-hours calls: Capture busy-line and late-night callers as leads instead of voicemails, with questions answered and callback details ready for the morning team.
• Dealer groups and OEMs: Run the same agents and reporting across multiple rooftops, including powersports dealers.

Getting Started

• Website: matador.ai
• Call AI: matador.ai/call-ai
• Integrations: matador.ai/integrations

Matador combines voice, text and chat agents for car dealerships, with Call AI covering the phone lines for reception, sales and service.