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    Interview

    Coco Shellim

    Founder & CEO

    Sound AiSleep

    LinkedIn
    Coco Shellim

    How did you end up in voice?

    A few years ago, I was living abroad and missing bedtime with my niece and nephew. I started recording myself reading stories and sending them the audio over voice notes. When I saw how much they responded to it, asking for the same recording again and again, I realised it wasn't the story they wanted. It was the voice. A familiar voice at bedtime signals something very specific to a child: safety, love, closeness. Around that time, voice technology was starting to emerge in a way that felt really exciting. I started experimenting: could I take that simple idea and build something real around it? I taught myself no-code development and built the platform, first for them, then for every family facing the same moment.

    What's your struggle or moment of joy with voice?

    The moment of joy is when kids genuinely can't tell it isn't daddy reading. Parents messaging us saying their child looked up mid story and asked was that really you? That surprise and delight, at bedtime of all moments, is exactly why we built this. And what's been incredible is watching how fast the technology has moved. Two years ago the voice quality was good. Now it's at a point where children really can't tell the difference. That shift has happened so quickly and we're right at the start of what's possible.

    Where do you think voice is going?

    I think voice AI is going to become the dominant interface for a generation that hasn't learned to read yet. Before kids can type, before they can scroll, they can listen and they respond to voice in a way that's completely instinctive. The quality is already at a point that would have seemed impossible two or three years ago, and it's still accelerating. The next big leap isn't just fidelity, it's emotional intelligence. Voices that know when to slow down, when to whisper, when to pause. That shift is going to change everything in media.

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