superU AI

superU AI

superU is a voice AI calling platform from India, operated by Pathora Technologies Private Limited and headquartered in Bengaluru according to Tracxn. Marketing, sales and support teams use it to build AI voice agents and run inbound and outbound calling campaigns with CRM sync and post-call analytics. The site lists use cases in retail, real estate, hospitality, health and wellness, financial services and law firms. In 2026 superU announced a partnership with Razorpay for AI agent payment solutions.

Key Features

• AI voice agents: Agents handle inbound and outbound calls, sync results to your CRM and pass the most interested leads to your team.

• Bundled models: Speech-to-text, text-to-speech and LLM are included in the per-minute price, which the company lists at $0.02 per connected minute.

• Campaign tools: Outbound and drip campaigns with campaign analytics, plus SMS and WhatsApp messaging on higher plans.

• Multilingual voices: The company lists 100+ voices and languages, including English, Hindi, Tamil, Telugu, Spanish, French and German.

• Post-call analytics: Call transcripts, recordings and post-call insights to refine campaigns.

Use Cases

• Lead qualification: Call new leads, qualify them and book meetings.

• Real estate: Follow up with prospects and schedule property showings.

• AI receptionist: Answer inbound calls for a business around the clock.

• Payments on calls: Collect payments during calls through the Razorpay partnership.

Getting Started

Start with free AI calls and create your first agent: https://www.superu.ai