Othello

    Othello

    Vertical

    Real-time AI sales coach that listens to live calls and suggests what to say next.

    Founded 2025New York, United StatesLinkedIn
    Othello banner

    About Othello

    Othello: Real-Time AI Coaching for Every Sales Call

    Othello is a desktop assistant that listens to live sales calls and gives reps on-screen guidance as the conversation happens, from the next question to ask to the right answer on product or competition. It is trained on your own sales data and playbooks, then automates the follow-up work after the call so the CRM reflects what was actually said.

    Key Features

    • Live Call Intelligence: Listens to sales calls, transcribes them and reasons over the conversation in real time, surfacing suggestions, questions and signals while the buyer is still on the line.

    • Real-Time Guidance: Proposes what to ask, what to clarify and what to mention next, and can suggest a full reply when a rep needs one.

    • Deeper Discovery: Suggests the next best question, flags missing qualification points such as decision maker, timeline, budget and metrics, and pulls out the trigger event behind the deal.

    • Competitive Positioning: Arms reps with differentiators that matter, updated daily based on competitor offerings, and reframes competitors around risk and tradeoffs.

    • Instant Product Expertise: Answers deep product questions, translates buyer needs into the right product angle and suggests the most relevant case study.

    • Playbook Adherence: Runs your sales playbook step by step during the call and keeps talk tracks, stages and exit criteria consistent across reps, with coaching instead of scoring.

    • Pre-Call Preparation: Shows today's meetings, attendee context and key account insights before the rep joins.

    • Post-Call Automation: Captures tasks, follow-ups and decisions automatically and sends reports, next steps, follow-up emails and transcripts to the CRM in one click.

    • Invisible by Design: Runs on the desktop without joining the meeting as a participant, so there is no visible bot and no Zoom, Teams or telephony integration required.

    Use Cases

    • Sellers: Account executives who want guidance in the flow of a live call instead of reviewing recordings afterwards.

    • Sales Leaders: Teams rolling out a new sales process and getting reps to follow it within days.

    • New Hires: Reps who need product and competitive knowledge from day one to shorten ramp-up.

    • Regulated Teams: Organizations where call recording is restricted, since Othello can work without storing audio, transcripts or PII.

    Getting Started

    Othello brings coaching into the moment that decides the deal, helping revenue teams run consistent, well-prepared calls and spend less time on admin afterwards.

    Jared Zelman

    Jared Zelman

    Co-founder & CEO

    Connect
    Raphael Assor

    Raphael Assor

    Co-founder & CTO

    Connect