Betterstood

Betterstood: AI interviews for research and qualification

Betterstood is an AI interview platform for teams gathering feedback, researching needs, or qualifying enquiries. Teams define questions and analysis criteria, share a link or embed an interview, and receive structured findings from adaptive voice or chat conversations.

Key Features

• Adaptive interviews: Interviewers ask follow-up questions, skip answered questions, and adjust wording and pace to each respondent.
• Knowledge grounding: Connect approved business information so the interviewer can answer questions during the conversation.
• Voice and chat channels: Run phone calls, scheduled callbacks, browser voice interviews, or written chats with saved answers.
• Hybrid intake and booking: Collect quick answers before deeper conversation and, with booking enabled, schedule confirmed appointments in a connected calendar.
• Configurable analysis: Define questions and categories to receive structured answers, summaries, scores, supporting quotes, and gaps needing clarification.
• Cross-interview research: Ask questions across interviews using the same setup, compare perspectives, and examine patterns with findings linked to transcripts.
• Smart Audiences: Create, filter, and export respondent segments based on what people said and how their interviews were classified.
• Automated actions: Use analysis conditions to send emails, alert Slack, or pass structured results through webhooks to connected workflows.
• AI agent access: Connect agents through MCP or the Betterstood CLI to create and refine interviews, define analysis, and prepare campaign drafts.

Use Cases

• Lead qualification: Real estate agencies can explore sellers' motivations, timing, and obstacles to prepare relevant follow-ups.
• User research: Software teams can investigate actual workflows, recurring friction, and workarounds, with supporting quotes.
• Customer intake: Design agencies can gather website project goals, constraints, content needs, and unanswered questions into an initial brief.
• Opinion research: Associations can explore members' training needs, reservations, and participation constraints, including dissenting views.

Pricing

Closed-beta Pro costs $19/month for one person with 1,000 credits. Growth costs $219/month with 12,000 credits, adding knowledge base support, workflow webhooks, and MCP. Around 50 three-minute browser calls with standard analysis use 1,000 credits; usage varies by channel and duration. Pay-as-you-go and enterprise plans are also offered.

Getting Started

• Website: betterstood.com

Betterstood combines adaptive AI interviews, structured analysis, and configured follow-up actions.